Shots in the Dark
Tuesday, 11 December
The Kennedy School Gets a New Name
by The Crimson reports that the John F. Kennedy School of Government is changing its name to the Harvard Kennedy School (it's like two icons for the price of one!). It also has a new slogan: "Ask what you can do."
Schools have slogans?
I wonder what the biz school slogan would be? "Ka-ching!"
Or the college slogan: "Why stop now?"
I tease. But it's true that the John F. Kennedy School of Government at Harvard is a mouthful, and if a slogan helps the school define and market itself, well, so be it. The K-School has some of the most idealistic people at Harvard and a sense of community that's unusual for the university, and it's hard not to wish it well.
On the other hand, as I reported in a Boston magazine article a few years back, the K-School has more serious problems than name recognition.....
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